More on Red Review... It's not just the right words, it's the emotional reaction they invoke.

The  primary function of Document Review is to provide depth of experience from both sides of the 'influencing document' process. Those who build it and those who have had to read, evaluate and decide.

Re-actively, Red Review gives the 'customer eye' view but substantiated with a learning assessment that will include reviews on qualification and advice on future development requirements for the team or individuals.  

Red Review will take nominated tenders, strategy documents, proposals etc and provide a 'learning assessment' that suggests where text could have been written differently, the document constructed differently or indeed, in the case of tenders, provide qualification guidelines on where time should be spent.

The 'learning assessment' will take account of:-

  • Degree of qualification of your customer need (internal or external).
  • Level of and type of relationship you have with your customer - influencers, decision makers etc.
  • The primary emotions that the document drives.
  • Competitive situation - degree of knowledge and consideration.
  • Degree of preparatory work and influencing done with your customer.

As with the 'Pro-active' capability, requirements for this service will include a quiet room that would allow up to three people to spread documentation out as necessary. Also, a flip chart or white board facility as well as some one on hand to provide printouts etc. would be beneficial. In addition, interviews would need to be set up with the individuals who had prepared the document(s) and, where possible, those or some of those who had received them.

Where training is mutually thought to be beneficial, advice can be included in the feedback on where to source it.

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Note: Customer can mean external customer or a recipient of a paper, proposal or business case within your own organisation.

 
 
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