Tender
Effectiveness - an Interactive Workshop
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This workshop
introduces a way of thinking
and
behaving that will lead to more informed tender responses.
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It's a measured fact that tender responses, when
reviewed within certain guidelines, have an
increased rate of success.
Without
reviews or a decent bid strategy, some organisations
experience 'prospect to win' conversion ratio's as
high as 8 or 10:1 when in actual fact this should be
around 3:1.
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This workshop discusses how to
recognise and qualify the tenders that should be
developed and which ones to walk away from. It
discusses the tender as part of the complete sales
process.
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Useful for both the sales
community and the procurement managers that have to
evaluate the responses, this workshop flows from
relationship building, through understanding
customer needs, influencing thought trends to the
emotional message delivered in the response. |
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The session
is planned for a half day duration for up to 15
people and although starting with an agenda will take the
direction required by delegates so that they can get
the most benefit from it. |
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A typical Agenda... |
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Before the tender is
answered |
- Sales strategy and qualification
- Relationships
- Influence
- Bid team build
- Bid team strategy and
responsibilities
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What to look for in a
Review |
- Emotional content
- Accuracy of each answer to the
question
- Flow and consistency
- Management Summary
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Ask a
question ...
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