Winning the Tender - an Interactive Workshop
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This workshop
pulls apart the tender document and introduces a way of thinking and
behaving that will lead to more informed tender responses.
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It's a measured fact that tender responses, when
reviewed within certain guidelines, have an
increased rate of success.
In
fact, in a study for a FTSE 100 company this success
was
measured at a 34% greater win level.
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This workshop discusses how to
achieve the correct emotional response in your
tender return and, as a result, from your customer.
It covers what to say, when to say it and how to say
it, recognising that reviewers are different with
different perceptions and pressures.
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The session
is tailored for up to 15 people and although starting with an agenda will take the
direction required by delegates so that they can get
the most benefit from it. |
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A typical half day workshop agenda... |
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What to look for in
a Review
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Emotional
content - examples of what can look
like a good tender response but in actual fact
will cause extreme negative emotions
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Accuracy of the answer to the question - many
tender responses are excellent but do they
actually answer the question?
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Flow
and consistency - many people can
contribute to the final response but each has
different level of understanding of the
customer need
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Management
Summary - one of the few parts of the
tender response that will be read by all
reviewers and possibly some influencers - it
has to be perfect.
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A one day
session includes the agenda above followed
by an in depth review of some of the
client's own tenders.
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Ask a
question ...
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